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[MKT] Tepper Diversity & Digital Marketing Case Competition

by Marketing Club

Professional

Tue, 21 Feb 2017, 8:00 AM –

Fri, 24 Feb 2017, 5:00 PM

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Description

Do you <3 Tepper and care about continuing to attract diverse and interesting candidates to the school? Bonus: are you intrigued by digital marketing and interested in building those chops? Sign up for the Diversity & Digital Marketing Case Competition!

A few suggestions for your group (no hard and fast rules -- you do you!)
- Groups should be comprised of 3-4 Tepper MBA students
- The area of focus for this competition is how to attract more diversity to Tepper. Bring some unique perspectives onto your team!
- The competition is interested in attracting all kinds of diversity and will not single out a specific underrepresented group. You're free to choose to focus on all areas or hone in (i.e. women, veterans, racial groups, etc.).

Timeline:
2/21: Case released at 9am
2/23: Marketing strategy due by midnight
2/24: Finalists (4-6 teams) present to judges between 2-4pm; winner announced at B**RS

*Faculty coaching available from Professor Param Singh, Professor of Digital Marketing & Social Media

File Attachments: Flyer_Case Comp MKT.pdf

Hosted By

Marketing Club
Co-hosted with: Black Business Association Club, Latin American Business Club, Tepper Veterans Club, Out&Allied, Tepper Women in Business Club (TWIB), MBA Communications

Contact the organizers